As SEAT Mó’s first motosharing service in Barcelona, this project wasn’t just about providing urban mobility, it was about creating a seamless and visually engaging experience for users.

With 632 electric scooters available, the service needed a design language that reflected SEAT’s innovative spirit while ensuring ease of use through the dedicated mobile app.

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I contributed by designing various graphic proposals, material finishes, and color schemes. The goal was to merge functionality with bold aesthetics, incorporating high-visibility graphics and durable, tactile materials suited for urban environments.

The design choices emphasized clarity for riders and reinforced SEAT Mó’s brand identity, making the scooters stand out in Barcelona’s bustling streets.