The Electric Revolution

COMPANY: Cupra

PROJECT TYPE: Production Car

ROLE:CMF Graphic Design Support

(Seats & Decorative Moldings)

LOCATION: Martorell (Barcelona)

TIMELINE: 2021

From sketch to street, the CUPRA Born redefines electric mobility with its aggressive stance and Barcelona-inspired design.

Every graphic detail,  from the seat patterns to the copper accents, amplifies its sporty electric character.

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As part of the CMF team, I developed graphic proposals for interior components, creating dynamic visual contrasts through innovative material applications.

This project carried a piece of our entire team's passion, each member contributed their expertise across different tasks, from color selection to technical validation. Working in this collaborative environment taught me invaluable lessons about cross-disciplinary design, as we constantly adapted our creative vision to engineering requirements.

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The final production vehicle reflects this shared effort, where sustainable materials meet CUPRA's bold aesthetic in perfect balance.

The Born proves that through teamwork and knowledge-sharing, electric interiors can deliver just as much excitement as their combustion counterparts.