From a success story to a new icon of boldness.

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The CUPRA Formentor embodies raw emotion, innovation, and performance.

 

As Lead CMF Designer, I was responsible for developing the CMF strategy working in parallel with the SEAT Leon project. Collaborating closely with its lead designer, we shared ideas, materials, and ensured both projects spoke the same design language. Translating CUPRA’s disruptive spirit into materiality, texture, and color was both a creative and emotional journey.

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This project was an exciting adventure, and early collaboration with the team played a key role in achieving such a bold and distinctive result.

Energetic, powerful, and deeply personal, designing for Cupra meant pushing creative boundaries and shaping an identity that both inspires and provokes.