CUPRA 
LEÓN RACER

Racing Passion, Electrified

COMPANY: Cupra

PROJECT TYPE: Electric Racing

ROLE: Exterior Graphic

Design Proposals

LOCATION: Martorell (Barcelona)

TIMELINE: 2019-2020

The CUPRA León Racer redefined racing duality, a twin assault on the TCR and

E-TCR championships where roaring combustion and electric silence became equally lethal.

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We crafted the e-Racer's visual identity to match its electric soul, silent but explosive. Dynamic liveries with lightning-inspired patterns and copper accents turned its body into charged artwork, proving performance isn't about noise but pure, visual adrenaline.

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Every graphic element screamed CUPRA's racing DNA through intentional design that moved faster than sound.