CUPRA
TAVASCAN

A Strategic Design Signature

COMPANY: Cupra

PROJECT TYPE: Production Car

ROLE: CMF Design Support

(Soft Graphics & Development)

 

LOCATION: Martorell (Barcelona)

TIMELINE: 2021

From sketch to production, the CUPRA Tavascan embodies the brand's uncompromising vision, where every copper accent and contrast detail tells a story of performance and passion.

From concept to production, the CUPRA Tavascan brings the brand's bold vision to life, where every copper accent and high-contrast detail embodies performance and emotion.

As part of the CMF team, I developed graphic proposals for soft trim components, strategically contrasting these elements with signature copper accents to reinforce CUPRA's disruptive identity through intentional material and color execution.

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Working alongside engineering, I fused aesthetic ambition with technical precision to preserve Tavascan’s bold seat graphics, ensuring striking visual impact without compromising durability.

This project demonstrated how thoughtful CMF execution can elevate a vehicle from functional to inspirational.