LOCATION: Martorell (Barcelona)

TIMELINE: 2019-2020

As SEAT's first electric scooter concept, this project wasn't just about urban mobility, it was about injecting Barcelona's vibrant personality into every detail. I aimed to give the scooter even more character than it already had, through bold color accents, playful graphic treatments, and smart material choices like easy-clean recycled plastics.

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The visual language came to life through multiple design aspects. Geometric patterns blended technical precision with energetic movement, while high-contrast color blocks maximized visibility in busy streets and reinforced SEAT's distinctive identity. We developed material solutions that balanced durability with tactile appeal - surfaces designed to feel inviting to touch while withstanding the demands of daily urban use.

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Every decision served the same goal: to prove sustainable mobility could be as expressive as it was functional, making the e-Scooter not just transportation, but a statement of Barcelona's design spirit.