LOCATION: Martorell (Barcelona)

TIMELINE: 2019-2020

For the MÖ e-Scooter,SEAT’s first production electric scooter now buzzing through Barcelona’s streets.

I shaped a visual language as dynamic as the city itself. This wasn’t just about creating another vehicle; it was about designing for the way people truly move, stop, and live in urban spaces.

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I pushed to give the MÖ more personality than a production scooter typically carries. Through bold, high-contrast graphics and playful yet practical material choices, we turned every surface into a canvas of functionality.

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What makes me happy? Seeing these scooters today, weaving through Barcelona’s Gothic Quarter or parked along Passeig de Gràcia, their colors still popping against the city’s backdrop. The MÖ proves that mass production can still have soul, that electric mobility doesn’t just solve problems, but can also spark joy in the everyday.