ZEEKR 007
High-tech and High-end
COMPANY: ZEEKR (GEELY Group)
PROJECT TYPE: Production Car
ROLE: Lead CMF Designer
LOCATION: Geely Design Studio
(Göteborg, Sweden)
TIMELINE: 2022-2023
Dubbed with the philosophy of "Hidden Energy," the ZEEKR 007 is not just an electric sedan, it's a statement.
As Lead CMF Designer, this project was my first opportunity to define design language.
We embraced minimalism without compromise, every line purposeful, every material intentional.
The exterior's Stargate lighting system became an instant icon, sharp headlights, a perfectly urban-friendly design, and modern, clean interior cabin design.
While inside, the cabin's uncluttered elegance revealed four distinct CMF interior variants, Essence, Luxury, and Performance, each with its own personality, yet united by a commitment to purity of form.
By balancing cutting-edge technology with restrained sophistication, we created a vehicle that speaks through its absence of excess
Our goal was to infuse a touch of sophistication into the soft elements. This was accomplished through the meticulous crafting of refined, elegant, and subtly quilted applications for the seats and door panels
