top of page
ZEEKR 009
Luxury Elevated to a Majestic Statement
COMPANY: ZEEKR (GEELY Group)
PROJECT TYPE: Production Car
ROLE: Lead CMF Designer
LOCATION: Geely Design Studio
(Göteborg, Sweden)
TIMELINE: 2023-2024
Leading CMF design for the ZEEKR 009 was a transformative journey, both creatively and culturally. Tasked with redefining modern luxury in China’s fast-evolving market, I discovered how deeply design connects to cultural identity.
​
The 009 is more than a car; it’s a statement. Its bold silhouette and refined materiality speak to a new generation seeking presence and sophistication.
To achieve this, I had to unlearn Western definitions of luxury and fully immerse myself in a local mindset.
​
The result? A moving sanctuary that captures the essence of luxury in China.
Was a professional challenge that became a personal milestone in understanding emotion driven design.
The front grille features a bright chrome finish for a luxurious appearance, complemented by an intelligent system.
The customizable lighting adds a unique way to express your personal style.
MID VERSION
HIGH VERSION
The interior is a harmonious fusion of luxury and technology, where the richness of fine leather and carefully selected materials create a space that exudes refinement and sophistication.
Every detail is chosen to elevate the experience.
bottom of page